Cruise Market Research - Q3

Throughout the past few months, we have been running polls on theICEway LinkedIn page to gather valuable insights on 'Cruise Market Research'. We value your feedback, so please do share your thoughts with us. In this blog, we've outlined some key findings. 

Results

We are once again still trying to crack the 25-vote mark but we should still have enough to provide some valuable insights:

What did we find out then?

Tech-savvy and Convenience Orientated

Our findings revealed a key trait among our participants - a keen sense of tech-savviness and a strong emphasis on convenience. This was particularly evident when an overwhelming majority preferred Mobile App - Onboard Services as the most crucial IT solution for enhancing passenger experience. Since they prefer having easy access to information and services on their smartphones, the majority demographic likely consists of Gen X, Millennials, or Gen Z. Although the typical demographic of cruise passengers is probably a bit older, it's unlikely that these individuals would be casting their votes on a LinkedIn page for a 'one-stop-shop' technology and business services company for the cruise industry.

Desire for Intimate Experiences

A clear trend emerged among our respondents, showcasing a strong preference for intimate cruising experiences. With half of the voters leaning smaller cruise ship (less than 100 guests), it is clear that they value a more intimate and personalised experience. This reflects a preference for quality over quantity, highlighting their desire for a more exclusive and tailored vacation experience. Let's be real, some of the ships out there these days can be a bit overwhelming.

Environmental Awareness

Environmental awareness was one of our more divided polls. The varying degrees of importance placed on sustainability (29% considering it very important, 43% somewhat important, and 29% not important) indicate a diverse range of perspectives within our participant group. While some prioritise environmental consciousness, others may lean towards factors such as cost or convenience. It's nice to hear that environmental impact is being taken into consideration, however many studies have shown that price and destination are the leading factors when choosing a cruise which is completely understandable. 

Irregular Cruisers

Despite our strong connection to the cruise industry, half of our respondents have admitted to rarely or never embarking on a cruise. This statistic hints at a demographic that values budget-conscious choices, viewing cruising as a special and rare luxury experience.

Moderate to High Spending Power 

The overwhelming choice for Balcony cabins (55%) and Ocean View cabins (36%) indicates that voters have a moderate to high budget and value comfort and scenic views over cost-saving measures. The minimal interest in suites suggests a preference for practicality and value over extravagant luxury. 

What have we learnt about you guys?

Demographic

You're most likely a diverse group of younger to middle-aged individuals, possibly including families with children. The majority of you are tech-savvy, and environmentally aware but divided in your priorities, and have moderate to high spending power.

Psychographic

You guys value convenience, personalisation, and destination experiences. You are inclined towards using technology to enhance your experience and prefer intimate, less crowded environments.

Conclusion

Well, well, well! Hopefully, you enjoyed these polls as much as we did. As we take a look into our 'Cruise Market Research' results, we see interesting characteristics that appear across various questions. While these findings may not be the final word on anything, they certainly make for an entertaining read. It's always a pleasure to see our followers getting involved, and we hope this engagement continues. If you have any thoughts to share, drop them in the comments on the LinkedIn post linked to this blog - we're all ears!