The widely recognised first social media site was SixDegrees.com, which came out in 1997. The platform has come on leaps and bounds since then and now defines the way we live and work. Social media's rise has been especially prevalent to businesses who are now able to showcase their brand on a global scale. Ignoring it's existence would be unwise. There was a stereotype that cruises were only for newly weds and retirees. However, times are changing, cruise lines are more inclusive and affordable then ever before. Social Media allows cruise lines to market their product to different demographics.
Some of the facts
- Over 4.6 billion people use some form of social media
- Since 2003, Google has responded to 450 billion different requests.
- Only 320 million of the 3 billion X accounts that exist are active.
- The average time spent on social media platforms is 147 mins a day.
- An estimated $1.27 trillion was spent on social media ads in 2023.
Social Media and Cruise
Cruise lines use social media platforms such as Snapchat, X and Instagram to interact with their customers and promote their products. One of the most prolific at the minute is TikTok. If TikTok hasn't crossed your radar yet, you might just be the last person on Earth still using a rotary phone. The platform uses an algorithm that ensures all content seen is tailored towards the user. The platform's main demographic is the younger generations who need instant gratification when consuming content. Nowadays, cruise lines hire bloggers and vloggers to stay on their cruises because they reach these audiences more than traditional media.
Content Onboard
There is a variety of content that is generated onboard cruise ships, here are some examples:
- Videoing showcasing the condition and amenities of each type of Stateroom
- Photos of the dining expertise, and mixology. Themed culinary events are a particularly big hit.
- Podcasts by crew members talking about their unique onboard experiences.
- Clips of the onboard entertainment to gauge which shows someone might like.
This content brings with it a wealth of benefits for those enjoying the cruise and for others. The role it plays in generating ‘word-of-mouth’ cannot be overstated either.
Conclusion
Social media provides cruise lines with a convenient platform to highlight their vessels, destinations, and onboard activities. Recently, a novel travel experience called "social media cruising" has emerged. This trend is likely to persist as more ships enhance their Wi-Fi capabilities. Social media is undoubtedly here to stay!
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