World Travel Market 2024

As the year draws to a close, we had the exciting opportunity to attend the World Travel Market 2024, held once again at the iconic Excel London. While we didn’t have a stand this year, we were still happy to attend. This event brings together more than 4,000 exhibitors and attracts over 43,000 attendees each year, uniting people from all roles, levels, and areas of expertise within the travel sector. This was the author of this blog's first time in attendance, so hopefully you'll gain some insights if you're considering going.

How to prepare for the event

The preparation for the event will differ depending on your goals and objectives. This is the biggest travel networking event in the world which facilitates an approximate $7bn of deals, so it's important to have clear intentions before going. The majority of attendees are there to promote their brand, assess the competition, explore partnership opportunities, and most importantly, collect up any freebies.

The agenda and schedule are released months prior to the start of the event, which is handy because it allows you to plan any meetings with the exhibitors or buyers well ahead of the events start date. If lead generation is your base, you'll need to tailor your sales pitch accordingly to capture attention and create genuine interest.

Highlights of the event

  -  The Premier League trophy in all its glory. (Would look a lot nicer in red...)

  -  The Visit Saudi stand was very impressive - the Largest LED wrap around screen you can imagine.

  -  A prototype Formula E car.

  -  Jointhepipe water bottles that were made of sugarcane (Carbon negative).

Where do we fit in?

Since the formation of ICE in 2007, our IT experts have helped tour operators and OTAs both large and small. Through hands-on experience, we've accrued huge knowledge in travel-specific systems and in the industry itself. As a company, we are well aware of the massive and unique challenges it faces. We’re delighted to be recognised as specialists in this amazing sector. Thankfully, it continues to deliver long-lasting memories for thousands of people every year.

Conclusion

Despite not having a stand this year, we really enjoyed this year's exhibit. From the conferences to the stands, the event offered something for everyone in the travel sector. The sessions were packed with insightful discussions on sustainability, technology innovations and inclusivity. We look forward to next year's event and the opportunities it will bring. Thank you to all the exhibitors for putting on an amazing show. Additionally, we'd like to thank all the diligent who worked tirelessly behind the scenes to ensure the events success.