Seatrade Cruise Global

theICEway & Seatrade Cruise

The annual Seatrade Cruise Global event is a highlight in the cruise industry calendar.

Since the inception of ICE in 2007, our experts have specialised in IT for cruise. As part of theICEway, that specialism has developed to include more on cyber security and software testing in the cruise industry. As such, our teams have regularly attended Seatrade Cruise Global. Ian Richardson, Co-founder and CEO of theICEway, is also proud to be the Seatrade Cruise Global Tech Ambassador.
Seatrade Med 2014 (final)

Seatrade Med 2014

Barcelona, 16-18 Sep

Ian Richardson and Conor Byrne attended this major event at the Fira de Barcelona Gran Via Conference Centre. There they met with fellow cruise industry stalwarts to hear and share insights.

Seatrade Europe 2019

Seatrade Europe 2019

Germany, 11-13 Sep

theICEway attended this convention in the guise of ICE Technology Services. We were also very proud to be the principle sponsors of the 2019 Seatrade Cruise Awards, which took place on day 1.

Seatrade Cruise Global 2020 (1)

Seatrade Cruise Global 2020

Cancelled due to COVID

The scene was set for theICEway to reveal its new colours at STC Global 2020. A stand had been arranged and new branding designed before the world was gripped by the pandemic.

Seatrade Cruise Global 2021

Seatrade Cruise Global 2021

Miami, 27-30 Sep

theICEway is proud to announce that our co-founder and CEO, Ian Richardson, is the Technology Ambassador for Seatrade Cruise Global. Ian has over 20 years experience in IT and cruise, and will be on moderating duties at STC Global 2021. You can read more about him using the link below.
STC Global 2022

Seatrade Cruise Global 2022

Miami, 25-28 Apr

The cruise industry’s leading annual B2B event returns to the Miami Beach Convention Centre in April. This edition will celebrate resilience and cross-sector collaboration, as well as themes of safety and innovation. It will offer optimised networking opportunities plus a brand new 'AI-enabled matchmaking software and dedicated concierge team' - don't miss out!

ICE Innovation

Cutting-edge products & solutions

fit2go, powered by theICEway-2


Powered by theICEway

We can help you to digitalise and expedite the pre-screening process with this agile health data collection solution. fit2go is fully secure and compliant with data governance procedures.
Designed with many years of healthcare experience in mind, fit2go is one solution with numerous applications, including:
Cruise | Port | Holiday | Events | Office
Analysis and secure storage of data is critical post-Covid 19. Our solution allows for both and delivers customisable forms that can be created quickly and easily.


An IT solution to transform cruise

tzChromar allows ships and vessels crossing time zones to automate time changes – thus helping operations teams and ensuring optimal customer / crew experience. There are over 77,000 time zone changes at sea with 2,000 devices per ship. That equates to 38,000,000 device time zone changes being required.
Current manual processes are error-strewn. Broken SSL connections lead to transactional issues which affect customer experience, operational workload and ultimately revenue.
1 solution is thus set to solve 38 million problems.