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Welcome to our news and blog section. Here you will find the latest updates from theICEway and our IT specialists at ICE. We are frequently invited to attend and speak at industry events, so if you don’t want to miss out on those, this is the page for you.

With more than 20 years’ worth of experience in cruise, travel and healthcare, you will also be able to read more about these key sectors. Of course, at the heart of it all is Information Technology – which some of you may know as ‘IT’ – and we’ll certainly include news on that.

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Application Managed Services (AMS) Explained

by Asa Sargeant | November 2, 2022 | Products & Services | 0 Comments

Since ICE’s inception in 2007, our IT experts have delivered a wide variety of IT solutions to clients around the world. One key area in which we can help is with Application Managed Services (AMS). Today we provide an explanation of AMS, as we are often asked what it actually is.


In order to understand what AMS is, we must first look at applications. More commonly known as ‘apps’, they are crucial in the way we work, consume content and communicate. Pause for a moment to consider the time you spent on Zoom, Microsoft Teams, Netflix or WhatsApp yesterday. The chances are that you spent a good deal of time on one or more of them.

Applications are found on desktop and mobile operating environments, in the cloud, plus on appliances and then also in other hardware. They are becoming ever-more complex, which not only increases our dependence on them but also then makes them harder to maintain. For example, security issues and bugs are far more commonplace today.

In a business scenario, this can then lead to increased strain on internal IT teams. Some of the more bespoke systems used in business often require a greater administrative knowledge. These can include back-office systems, mobile device management, HR / planning tools and more. Common examples in the cruise and travel industry are SPMS and then also booking systems – this is a sector we specialise in. Managing applications can indeed be very time-consuming, not to mention very expensive. This is when Application Managed Services then become a viable option.

Application Managed Services

Essentially, companies embracing AMS are outsourcing support for their apps to an external provider. The provider will typically specialise in maintenance and monitoring, then fixing bugs and dealing with the release of patches and enhancements. The benefits of implementing AMS are numerous, including:

- Improving internal efficiencies
- Freeing up internal resources to focus upon other important tasks
- Allowing for fewer backlogs to build up, thereby reducing user-related issues etc.
- Saving money otherwise required for recruitment, training etc.
- Mitigating risks such as when employees leave
- Delivering specialist skills

Application Managed Services (AMS) With TheICEway

Our objective is to ensure the successful delivery of IT services to your users. Our experienced IT professionals are adaptable and work diligently to understand your needs. We can offer:

- 24 x 7 ITIL-based service desk support
- After hours support
- Application performance monitoring
- An assigned client liaison team
- Structured service level agreements (SLA’s)
- Detailed reporting and documentation

Find out more about AMS with theICEway.

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