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Innovation Hub

Welcome to our news and blog section. Here you will find the latest updates from theICEway and our IT specialists at ICE. We are frequently invited to attend and speak at industry events, so if you don’t want to miss out on those, this is the page for you.

With more than 20 years’ worth of experience in cruise, travel and healthcare, you will also be able to read more about these key sectors. Of course, at the heart of it all is Information Technology – which some of you may know as ‘IT’ – and we’ll certainly include news on that.

Our ecosystem of companies was founded upon 3 guiding principles, or values: People, integrity and innovation. We always aim to infuse our every effort with one or all of these. The first, ‘people’, includes not only our people, but also those we work alongside each day. If you are reading this, then you can rest assured that it also includes you.

As such, we welcome your comments and feedback so do join in the conversation. You can also follow us on social media using the links below.

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Interactive Tech Zone at STC Global 2023

Last year’s Seatrade event saw the inaugural appearance of the Interactive Tech Zone from theICEway. We’re delighted to say that it will be back again in 2023, along with some other exciting features. We’ll be at Seatrade Cruise Global 2023 and we look forward to seeing you there!

An Innovative Feature

Seatrade Cruise Global 2022 gave attendees a new, cutting-edge experience to enjoy in the shape of the tech zone. David Tibbles from theICEway was on hand to guide visitors around the many different IT gadgets on show there. These included VR headsets from Kilo, who were also present to provide some handy training. Tibbles felt that things went even better than expected:

“When we were putting everything together in the months and weeks before, we knew there were certain aspects that could really resonate. The prototyping conversations, for example, were always in with a shout of being well received. Whenever you are doing something brand new, there is always an element of anxiety involved. Will it be a success? Will enough people engage with what’s on show? Thankfully, any concerns I may have had were swiftly put to one side. Everybody I spoke with seemed to really enjoy themselves.”

This Year’s Edition

The Interactive Tech Zone at STC Global 2023 will once again be fully interactive. We have selected exhibitors offering products including robots and VR. Our friends at Lufthansa Industry solutions will be demonstrating some Augmented Reality (AR) tech. Attendees will be able to experience how AR can be used to assist in helping crew solve complex issues. The good people from SourceToad will also be there to provide a live guest app. This will enable users to control cabin technology plus enjoy ‘look and book’ dining experiences and more. A team from theICEway will be giving a demo of our tzChromar technology, which allows onboard IT crews to change Time Zones on all devices in a much quicker and easier way. Other highlights to watch out for include EXP360’s VR tech and LG Electronics’ CLOi AI robot – don’t miss out!

F&B@Sea, the world’s first dedicated cruise F&B experience, is set to be another fantastic feature at STC Global 2023. Those in attendance will be able to enjoy an immersive journey of the senses, testing and tasting some amazing F&B products, services and technologies. The two-day curated content programme will also provide insights on cruise F&B sustainability, the supply chain and more.

Don’t miss out – register to attend Seatrade Cruise Global today!

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