Innovation Hub

Welcome to our news and blog section. Here you will find the latest updates from theICEway and our IT specialists at ICE. We are frequently invited to attend and speak at industry events, so if you don’t want to miss out on those, this is the page for you.

With more than 20 years’ worth of experience in cruise, travel and healthcare, you will also be able to read more about these key sectors. Of course, at the heart of it all is Information Technology – which some of you may know as ‘IT’ – and we’ll certainly include news on that.

Our ecosystem of companies was founded upon 3 guiding principles, or values: People, integrity and innovation. We always aim to infuse our every effort with one or all of these. The first, ‘people’, includes not only our people, but also those we work alongside each day. If you are reading this, then you can rest assured that it also includes you.

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IT innovation since the birth of ICE

by Asa Sargeant | October 13, 2021 | General News & Events, ICE: 15 years in IT for cruise | 0 Comments

ICE started life in 2007 and since then, IT innovation has been one of our chief objectives. To celebrate the fact that we will reach a significant milestone next year, we’re embracing nostalgia in the months ahead. A couple of weeks ago we published a blog piece on other milestones from the year of our birth, which you can read here. Today we look at some of the most innovative developments in tech over the past 14, nearly 15, years…

IT Innovation Since 2007

Whilst we covered 2007 in the blog described above, we omitted one tech development from that marvellous year. Let’s see then what that was…


- Netflix introduces streaming / VOD


- Apple iPhone 3G
- Blu-Ray (the first prototype emerged in 2000 but consumers only then began to rally adopt the format in 2008)
- Google Android
- Wii Fit
- Facebook (this major social network launched in 2004 and then exploded in 2008)


- Twitter (launched in 2006, Twitter then really took off in 2009)
- Apps for mobile phones (these also exploded in 2009)
- (in the US, the Obama Administration embraced digitalisation)
- Microsoft BING challenged Google (gaining 10% of the search market)


- Apple iPad
- Instagram
- Microsoft Azure


- Adobe Creative Cloud
- Chromebooks
- Minecraft
- Snapchat
- Twitch TV
- Uber


- Microsoft Surface
- Oculus VR
- Tesla Model S


- DJI Phantom 1 drone
- PlayStation 4
- X-Box One


- Amazon Echo
- Windows 10


- Apple Watch
- AlphaGo from Google DeepMind


- Apple AirPods
- Google Assistant
- Microsoft HoloLens
- Pokemon Go


- Fortnite
- Nintendo Switch
- TikTok


- X-Box Adaptive Controller
- Motorola Razr
- Microsoft HoloLens 2


- Apple Mac Pro
- Disney+
- Google Pixel 3a


- PlayStation 5
- Microsoft X-Box Series S
- Samsung Sero


- Samsung Galaxy Z Flip 3
- Meeting Owl Pro
- Pure Flux One e-bike

So what do you think of our selection? Is there anything missing? Let us know in the comments below…

For the uninitiated amongst you, theICEway ecosystem of companies delivers end-to-end digital strategies. It consists of ICE, CRIBB Cyber Security and eTestware. The latter 2 of these IT specialist brands provide help and support with – you guessed it – cyber security and software testing. ICE then infuses its efforts in technology projects, application managed service and cloud strategy with these important elements.

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