Innovation Hub

This is the place where you can read our newsletter ICEbreaker, our latest
articles as well as details of the next events we’ll be visiting.

Seatrade Cruise Virtual

by Asa Sargeant | September 30, 2020 | General News & Events | 0 Comments

Taking place next week, Seatrade Cruise Virtual is set to reunite the global cruise community for four days of networking, with numerous opportunities for learning and the chance to be exposed to the latest innovations in the cruise industry. ICE has worked with cruise clients for many years and we are delighted to announce that we will be in attendance as part of theICEway ecosystem of companies, with our very own booth in which you can hear all about some of our own innovations to support the cruise and maritime industry – why not join us?

For what seems like the umpteenth time I find myself writing, “it has been a very strange year” to begin another article. It most surely has of course, but for the first time in a while, it feels like the word ‘but’ can be added in block capitals after that opening gambit.


It has been a very strange year BUT Seatrade Cruise Virtual looks set to restore a very real sense of normality to our lives, as our good friends at Seatrade Cruise can finally welcome the industry back to one of their fantastic events. Virtual it may be, but it still represents a huge step forwards as we all strive to reach 2021 with our sanity in check.

This brand new event is going to be a breath of fresh air for cruise, and as an industry in which the team at theICEway have given their all for over two decades, we felt it only right that we embrace it wholeheartedly – which meant we not only wanted to attend, but we also wanted to book our very own virtual booth.

Top Tip

Sign up to attend this hotly anticipated online event using the link below, and be sure to visit our booth for the chance to hear about our IT solutions for cruise:

What is Seatrade Cruise Virtual, and what can be expected at this ground-breaking digital event?

A networking, sourcing, education and innovation event like no other, SCV will offer highlights including a virtual show floor and presentations from leading voices within the cruise industry, and it is built upon four pillars:


Seatrade Cruise are deploying A.I. powered matchmaking so that you can identify and reach out to potential suppliers, along with a hub of key contacts that you will be able to browse through.


By attending this online extravaganza, you’ll be provided with access to four days of live conference content on the latest cruise opportunities and challenges, keeping you completely abreast of everything that is happening in this robust and innovative industry.


The event also affords you the chance to take part in the Seatrade Cruise Awards ceremony, enjoy numerous networking breaks and a lot more besides.


The Innovation Zone is a brand-new platform upon which you can view the latest, cutting-edge products and services.

Top Tip #2

Each of the four days has a mouth-watering agenda on offer, but it would be remiss of us not to recommend that you try to catch a panel entitled “IT TLC: Using IT to Protect Passenger and Crew Health” on Wednesday 7th October.

Not only is it being chaired by theICEway’s CEO and Co-Founder, Ian Richardson, but it is also set to take a deep dive into how IT can be used in our post-Coronavirus world to provide a more stable prognosis for the cruise industry in the case of future outbreaks…

Definitely not one to miss out on!

Who are theICEway, and what can you expect to find at our booth?

theICEway ecosystem of companies consists of ICE, CRIBB Cyber Security and eTestware, a collection of specialist IT brands who together work alongside the IT teams of our clients to deliver.

Embracing a security by design ethos, we have worked very hard over the summer to add to our many IT solutions for cruise, with the end goal of getting cruise lines back into service.

At SCV, you can gain exclusive insights into how our experienced teams can help you with dry docks, system implementation and more as we demonstrate how right sourcing to theICEway can augment your own efforts in returning to sea.

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