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Innovation Hub

This is the place where you can read our newsletter ICEbreaker, our latest
articles as well as details of the next events we’ll be visiting.

theICEway Re-Brand & Seatrade Cruise Virtual

by Asa Sargeant | October 7, 2020 | General News & Events, Products & Services | 0 Comments

It’s Seatrade Cruise Virtual (SCV) week and in addition to that, our rebrand project has begun in earnest – just take a look at our brand-new ICE homepage to see how things are changing:

Like the legendary musical artist Prince before us, we are embracing a slightly different identity, although those familiar enough with our work these past few years will have already noted that our umbrella brand of theICEway has begun to take centre stage. After the many trials and tribulations 2020 has brought with it, SCV and this development in particular represent two very positive steps forward, and the teams here at ICE, CRIBB Cyber Security and eTestware are delighted!

We have all been affected in one way or another this year, with Covid-19 causing huge disruptions for businesses large and small. Having plied our trade predominantly in the cruise industry for more than twenty years, it is with great joy that we welcome SCV, the inaugural online event from our good friends at Seatrade Cruise, and we have chosen to take our own virtual booth at this important gathering for cruise.

Top Tip

You can find our booth using the link below*; simply search for “theICEway” and you’ll be able to read about our key skills with dry docks, system implementation and more, plus you can take a look at our innovative IT solutions for cruise – all of which are designed to help get you back into service:

*19th September 2023 Update: Link removed as it no longer works

Seatrade Cruise Virtual

SCV is an online event where attendees can mingle with the brightest and best from this wonderfully robust and advanced industry, taking advantage of numerous networking and sourcing opportunities and discovering more about the many innovative solutions available on the virtual show floor. SCV adopts a four pillared structure:

Source – Reach out to the right potential suppliers via A.I. powered matchmaking

Learn – Benefit from updates and insights from four days’ worth of live cruise content

Network – Make invaluable contacts during the event’s various networking breaks

Innovate – Discover cutting-edge solutions at the Innovation Zone


Our ecosystem of specialist IT brands includes ICE, CRIBB Cyber Security and eTestware, and has helped our cruise clients with the delivery of technology projects, cloud strategy, application managed service and more.

We work alongside your IT teams in a true spirit of collaboration, adopting a security by design approach as we combine our efforts on dry docks, system implementation and more. This year we have grown our list of IT solutions for cruise with the objective of helping you back into service, so visit our booth or reach out to our team members at the event to gain a better understanding of how we can work together to augment your efforts.

Brand new products designed to help get you back into service:

Safe Return to Sailing – A solution from TravelComms and theICEway

Combining the mobility of a health app with a digital communication solution from our friends at TravelComms, this solution was created to help deliver a safe return to sea.

tzChromar, powered by theICEway – Time zone server solution for cruise ships

Cruise ships have long struggled with the synchronisation of transaction times on PMS and hospitality systems, and we have created a solution to this key problem.

CMCA, powered by theICEway – A unique maritime cyber assurance product

CRIBB Maritime Cyber Assurance is a unique, affordable alternative to ISO27001. Created to encourage shareholder reassurance, CMCA is recognised by the IASME Consortium.

Contact us to request PDF downloads for these exciting new products!

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