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Innovation Hub

Welcome to our news and blog section. Here you will find the latest updates from theICEway and our IT specialists at ICE. We are frequently invited to attend and speak at industry events, so if you don’t want to miss out on those, this is the page for you.

With more than 20 years’ worth of experience in cruise, travel and healthcare, you will also be able to read more about these key sectors. Of course, at the heart of it all is Information Technology – which some of you may know as ‘IT’ – and we’ll certainly include news on that.

Our ecosystem of companies was founded upon 3 guiding principles, or values: People, integrity and innovation. We always aim to infuse our every effort with one or all of these. The first, ‘people’, includes not only our people, but also those we work alongside each day. If you are reading this, then you can rest assured that it also includes you.

As such, we welcome your comments and feedback so do join in the conversation. You can also follow us on social media using the links below.

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STC Global 2023 in review

It seems incredible to think but this year’s Seatrade Cruise event took place almost a month ago. That is correct, the most eagerly-awaited industry gathering of the year has been and gone! Our teams were there, so here then is STC Global 2023 in review – at least from our perspective. How was it for you?

New Venue, Same Fantastic Vibe

Fort Lauderdale’s newly renovated Broward County Convention Centre was the setting for the latest Seatrade Cruise Global. More than 80 cruise line brands from around the world attended and the event featured more than 500 exhibitors. A packed conference programme provided hours of insightful content, with sessions including:

- The State of the Global Cruise Industry
- Sustainable Voyages: Decarbonization and the Future of Alternative Fuels
- Upgrading the Experience: How to Solve the Challenges of Onboard Guest Communications with Technology (from Sourcetoad)
- How Cruise Can Leverage Technology to Refine the In-Port Experience for Guests (moderated by theICEway’s Bertie Trevis)
- Using Digital Solutions to Improve Itinerary Planning and Get More Port Calls (moderated by our MD, Conor Byrne, and featuring David Tibbles on the panel)
- Remote Working and Its Impact to Internet Connectivity Experience (moderated by our CEO, Ian Richardson)

Read more about the STC Global 2023 conference content on the Seatrade Cruise website.

The theme this year was “Forward Momentum”, and the 2023 edition was by all accounts “a true return to form”. The many networking events provided ample opportunity to catch up with industry peers old and new. With more than 1200 confirmed matchmaking meetings, it is clear that cruise is continuing to go from strength to strength. From our point of view, we had a booth for the second year running. We were also delighted to once again preside over the popular Interactive Tech Zone from theICEway, now in its second year.

New Features

As keen innovators ourselves, we’re always on the lookout for new and unique developments. STC Global did not disappoint, with F&B@Sea proving to be an excellent addition to the event as a whole. More than 50 suppliers showcased dairy, seafood, meat, plant-based alternatives and more. As for the ‘B’? The Heineken Sundown Soirée was but one highlight, with drinks provided by Campari and Webb Banks. Buyers, suppliers, executives, hotel ops and guest experience professionals all came together to network and enjoy a fantastic two-day seminar programme, with sessions including:

- Creating Authentic, Local Experiences Ashore
- The Intricacies of Responsible Sourcing
- Creating Unforgettable Experiences to Delight the Senses
- Cocktail Hour by Remy Cointreau

Read more about the F&B@Sea content.

This amazing new feature was also joined by ‘Tomorrow’s talent today’, a dedicated programme for HR, training & recruitment professionals in cruise. The new ‘Wellness programme’ was welcomed too, with a 30-minute puppy yoga session proving quite the hit!

Let’s Go Again In 2024

‘STC Global 2023 in review’ hopefully gave a little insight into what we regard as a staple in our yearly calendar. In fact, we are no strangers to other events from Seatrade Cruise. We will definitely be in attendance for the 2024 edition in Miami Beach, and we hope to see you there too!

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