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Innovation Hub

Welcome to our news and blog section. Here you will find the latest updates from theICEway and our IT specialists at ICE. We are frequently invited to attend and speak at industry events, so if you don’t want to miss out on those, this is the page for you.

With more than 20 years’ worth of experience in cruise, travel and healthcare, you will also be able to read more about these key sectors. Of course, at the heart of it all is Information Technology – which some of you may know as ‘IT’ – and we’ll certainly include news on that.

Our ecosystem of companies was founded upon 3 guiding principles, or values: People, integrity and innovation. We always aim to infuse our every effort with one or all of these. The first, ‘people’, includes not only our people, but also those we work alongside each day. If you are reading this, then you can rest assured that it also includes you.

As such, we welcome your comments and feedback so do join in the conversation. You can also follow us on social media using the links below.

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The Interactive Tech Zone from theICEway & Seatrade Cruise

STC Global 2024 promises much, and a key feature of the show is sure to be the third edition of the Interactive Tech Zone. The brainchild of theICEway and Seatrade Cruise, this was launched in 2022 and proved to be an instant hit. This engaging and educational area of the show floor is set deliver more insightful tech experiences this April.

STC Global 2022

The innovative new tech zone feature was introduced for the 2022 edition of Seatrade Cruise Global. Giving attendees something new to experience, the zone was overseen by theICEway’s David Tibbles. He was very happy with how it all went, with the zone emerging as a real stand-out element within the event as a whole. This was thanks in no small way to partners including Sourcetoad and Kilo. The former held prototyping workshops, which David cited as being particularly well done: “We probably had around 100 ideas prior to Seatrade, so from that [Sourcetoad then] whittled [it] down to… 5. There were some meetings… [, then Sourcetoad] created… clickable wireframes… [and] one of them has gone on to be a full… application.”

STC Global 2023

The 2023 edition of Seatrade Cruise Global relocated to Fort Lauderdale and delivered yet another fantastic cruise event. theICEway sent a team to not only take a booth at the show, but to also oversee the return of the Interactive Tech Zone. Back by popular demand, attendees were once again then captivated by cutting-edge technology in a fully interactive environment.

Exhibitors offered products including robots and VR headsets, whilst our friends at Lufthansa Industry solutions demonstrated some Augmented Reality (AR) tech. Attendees were able to experience just how AR can assist crew in solving complex issues. Sourcetoad also returned to participate, providing a live guest app that enabled users to control cabin technology and more. We then gave live demonstrations of theICEway’s unique tzChromar product, which allows onboard IT crews to easily change Time Zones on all ship devices. Other highlights included EXP360’s VR tech and LG Electronics’ CLOi AI robot – which was very popular indeed!

STC Global 2024

What does the Interactive Tech Zone mark 3 promise? Much, we’re glad to say! If you are looking for the best in innovative tech, then you will not be disappointed. We are already in talks with some major players who are making great strides in the world of IT. If you’d like to know more then fear not, as we’ll bring you more in the weeks ahead.

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