Seatrade Cruise & theICEway

theICEway at Seatrade Cruise Global 2021

STC Global took place at the end of September.

This hybrid event was the 35th edition of what has become a must-attend gathering for those in the cruise industry. For those with an interest in IT and cruise, Co-founder and CEO of theICEway, Ian Richardson, was present to moderate some exciting technology discussions. Acting in his role as Seatrade Cruise Global Tech Ambassador, he was joined by cruise industry stalwarts from Royal Caribbean Group, MSC Cruises and more. Read our blog on the first session here, or watch the videos below.
IoT - Revolutionizing the Guest Experience

IoT - Revolutionizing the Guest Experience

Tech panel 1

In this first IT panel, Ian Richardson was joined by Jay Schneider from Royal Caribbean Group, Luca Pronzati from MSC Cruises and Greg Ross-Munro from Sourcetoad.

Together they discussed the growth of IoT in the cruise industry and how it is used on ships large and small. They described how it was seen by different demographics and how it can help to create a seamless customer experience.

IT Operations - The Evolution of IT Shipboard Operations

IT Operations - The Evolution of IT Shipboard Operations

Tech panel 2

In this panel, Ian Richardson was joined by American Queen Steamboat Company's David Lehman and Royal Caribbean Group's John Maya.

The three looked at digital transformation in cruise and pondered how best to run an IT service desk at sea. This complex process is made all the more difficult with the need to operate a 24/7 service and with a dearth of skilled resources available in the industry.

1 on 1 with Jay Schneider of Royal Caribbean Group

1 on 1 with Jay Schneider of Royal Caribbean Group

Tech panel 3

The tech panels at STC Global 35 were rounded off with a 1 on 1 session between Ian Richardson and Jay Schneider. The Seatrade Cruise Tech Ambassador and Royal Caribbean Group Senior VP and Chief Product Innovation Officer discussed Jay's career and innovation in cruise.

Their conversation revealed how IT can be used in an unobtrusive fashion to augment the customer experience, with key quotes including this: “You don't have to learn [the Royal Caribbean] system for a seven day vacation. [Rather]… it relatively blends into the background.”


Seatrade Cruise Tech Ambassador

Ian Richardson

The Seatrade Cruise Ambassador Programme has been implemented to deliver the very best content in the cruise community.

theICEway is proud to announce that our co-founder and CEO, Ian Richardson, is the Technology Ambassador for Seatrade Cruise Global. Ian has over 20 years experience in IT and cruise, and will be on moderating duties at STC Global 2021. You can read more about him using the link below.
Seatrade Review Dec 2021 (fit2go from theICEway)

Seatrade Review Dec 2021

fit2go solution employed at Seatrade Cruise Global 2021

On page 61 of this edition of Seatrade Review can be found an article about fit2go. Expertly written by Holly Payne, the piece looks at how this latest IT solution from theICEway was successfully deployed at STC Global 2021.

More than 2,500 visitors to the event were asked to complete a pre-registration
medical form. This was done to establish their vaccination status and to see if a
COVID-19 test was in order. Twice-daily status reports were set up about the attendees and the data collected allowed for targeted communications.

You can read more about fit2go here or you can contact us to arrange a short demonstration.

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